Shopping in Jongno & Insadong — Traditional Crafts & Souvenirs (2026)
Jongno is Seoul's traditional shopping district — Insadong's art street for calligraphy and ceramics, Bukchon for hanbok accessories, and Gwangjang Market for vintage textiles. The best place for authentic Korean souvenirs.
213 shops (197 with tax refund) | Data: Korea Tourism Organization | Updated: March 2026
💡 Shopping Tip: Insadong's Ssamzigil is a multi-level craft mall with 70+ artisan shops. Sundays the main street goes car-free for a walking market.
While you're here
2. ATELIER CRÉATION DE BIJOUX JIGUM Tax Refund
📍 21-8, Bukchon-ro, Jongno-gu, Seoul
3. Andersson Bell Gyeongbokgung Flagship Store Tax Refund
📍 42, Yunboseon-gil, Jongno-gu, Seoul
12. CheongKwanJang - Dongdaemun Market Branch Tax Refund
📍 252, Jong-ro, Jongno-gu, Seoul
13. CheongKwanJang - Gwanghwamun Branch Tax Refund
📍 20, Sajik-ro 8-gil, Jongno-gu, Seoul
14. CheongKwanJang - Jonggak Station Branch Tax Refund
📍 #102, 95, Sambong-ro, Jongno-gu, Seoul
15. CheongKwanJang - Jongno 4 Tax Refund
📍 Gwangnim Bldg., 195, Jong-ro, Jongno-gu, Seoul
18. DAISO Anguk Station Branch No.2 Tax Refund
📍 45, Yulgok-ro, Jongno-gu, Seoul
20. DAISO Dongdaemun Branch Tax Refund
📍 B1, Dongnyeong Building, 309, Yulgok-ro, Jongno-gu, Seoul
22. DAISO Gyeongbokgung Station Branch Tax Refund
📍 4, Jahamun-ro 2-gil, Jongno-gu, Seoul
24. DAISO Jongno Main Branch Tax Refund
📍 1F, 395, Samil-daero, Jongno-gu, Seoul
27. Daniel’s Truth Perfume House Samcheong Tax Refund
📍 72, Samcheong-ro, Jongno-gu, Seoul
29. Dongdaemun Shopping Complex·Dongdaemun Shopping Town
📍 266 Jong-ro, Jongno-gu, Seoul
30. Eunnamu Samcheongdong Branch Tax Refund
📍 72, Yulgok-ro 3-gil, Jongno-gu, Seoul
31. FIBRENO Anguk Flagship Store Tax Refund
📍 28, Bukchon-ro 4-gil, Jongno-gu, Seoul
32. FIBRENO Gwanghwamun D Tower Branch Tax Refund
📍 1F, D-Tower, 17, Jongno 3-gil, Jongno-gu, Seoul
37. Godiva - Gwanghwamun Branch Tax Refund
📍 159, Sejong-daero, Jongno-gu, Seoul
38. Goldria Jongno Main Branch Tax Refund
📍 Goldria Building, 50, Donhwamun-ro, Jongno-gu, Seoul
39. Gwanghwamun 2F Pharmacy Tax Refund
📍 2F, Jeongwoo Building, 89, Saemunan-ro, Jongno-gu, Seoul
42. Harmony Mart - Insa Branch Tax Refund
📍 1F (Gwanhun-dong), 38, Insadong 5-gil, Jongno-gu, Seoul
43. Homeplus Express - Myeongnyun Branch Tax Refund
📍 5, Hyehwa-ro 3-gil, Jongno-gu, Seoul
46. ISAE Changdeokgung Branch Tax Refund
📍 1F, 12, Changdeokgung 1-gil, Jongno-gu, Seoul
47. Innisfree - Daehangno Branch Tax Refund
📍 51, Daehak-ro 11-gil, Jongno-gu, Seoul
50. Jogye Order of Korean Buddhism Doban HC Seungso Tax Refund
📍 1F, Jeonbeop Hoegwan, 67, Ujeongguk-ro, Jongno-gu, Seoul
56. KDT Diamond Tax Refund
📍 1F, Diamond Building, 20, Donhwamun-ro 5-gil, Jongno-gu, Seoul
59. Korea Gold Exchange Jongno Main Branch Tax Refund
📍 1F, 128, Jong-ro, Jongno-gu, Seoul
61. Kumkang Land Rover - Jongno Branch Tax Refund
📍 81, Jongro, Jongno-gu, Seoul
64. Lush Korea - Daehangno Branch Tax Refund
📍 27, Daemyeong-gil, Jongno-gu, Seoul
65. MUSK Antenna Shop Tax Refund
📍 1F, 11-1, Jahamun-ro 12-gil, Jongno-gu, Seoul
67. NONFICTION Samcheong & Gift Shop Tax Refund
📍 84, Bukchon-ro 5-gil, Jongno-gu, Seoul
70. Nature Collection - Gwanghwamun Branch Tax Refund
📍 1F, 105, Saemunan-ro, Jongno-gu, Seoul
71. New Balance Daehangno Branch Tax Refund
📍 133-2, Daehak-ro, Jongno-gu, Seoul
72. O Factory Insa-dong Branch Tax Refund
📍 1F, 17, Insadong 8-gil, Jongno-gu, Seoul
74. Olive Young - Daehakro Branch Tax Refund
📍 1F~3F, 237, Changgyeonggung-ro, Jongno-gu, Seoul
75. Olive Young - Daehakro Jungang Branch Tax Refund
📍 144, Daehak-ro, Jongno-gu, Seoul
76. Olive Young - Dongmyo Station Branch Tax Refund
📍 37-1, Jibong-ro, Jongno-gu, Seoul
77. Olive Young - Dongnimmun Branch Tax Refund
📍 99, Songwol-gil, Jongno-gu, Seoul
78. Olive Young - Hongdae Daehangno Branch Tax Refund
📍 1F, 57, Daehak-ro, Jongno-gu, Seoul
79. Olive Young - Hyehwa Station Branch Tax Refund
📍 1F, 122, Daehak-ro, Jongno-gu, Seoul
80. Olive Young - Jonggak Branch Tax Refund
📍 45, Sungkyunkwan-ro 6-gil, Jongno-gu, Seoul
84. Olive Young - Sejong-ro Branch Tax Refund
📍 161, Sejong-daero, Jongno-gu, Seoul
85. Olive Young Gyeongbokgung Station Branch Tax Refund
📍 1F-2F, 9, Jahamun-ro, Jongno-gu, Seoul
86. Olive Young Jongno Pyeongchang Branch Tax Refund
📍 1F, 51, Pyeongchangmunhwa-ro, Jongno-gu, Seoul
87. Olive Young Starfield Avenue Grand Seoul Branch Tax Refund
📍 33, Jongno, Jongno-gu, Seoul
88. Optical Master 1983 & Mr. Lens Tax Refund
📍 1F, 393-1, Jong-ro, Jongno-gu, Seoul
91. PLEATS MAMA EEUT Gwangjang Market Branch Tax Refund
📍 24-1, Jongno 32-gil, Jongno-gu, Seoul
92. PLEATS MAMA EEUT Samcheong Branch Tax Refund
📍 58, Bukchon-ro 5-gil, Jongno-gu, Seoul
93. Perfumegraphy Hyehwa Tax Refund
📍 2F, 15-15, Daehak-ro 10-gil, Jongno-gu, Seoul
94. RAWROW Gwangjang Market Branch Tax Refund
📍 88, Changgyeonggung-ro, Jongno-gu, Seoul
100. Saint James Boutique Samcheong Tax Refund
📍 78, Samcheong-ro, Jongno-gu, Seoul
... and 113 more shops in this area. Search on Naver Map for the complete list.
Data from Korea Tourism Organization. Store hours and tax refund eligibility may change — verify at the store. Last updated: March 2026.